Alarm Clock

A daily mobile experience.

This time I was challenged by Tobias Ahlin on redesigning a daily mobile experience. The brief was pretty straight forward and the only constraints were to create something that people might crave, considering conceptualisation and implementation.

Christian Ghanime, Niklas Persson and me worked iteratively during 3 weeks to bring together the best alarm clock app to date. We realised very soon that the iOS clock had some big issues that gave users a poor experience.

  • Type: UI, UX, motion graphics

  • Client: Personal

  • Role: Art direction, design

  • Date: 2016

User target

To clarify who the users are and what are their pains and drivers, we created 3 personas that helped us to ideate around the job, pain relievers and delighters.


Experience mapping

We wanted to understand and map out the different stages of the user experience to have a better vision of what are the user needs and prioritise during this strategy phase.

  • Off to bed

    Preparation for getting into bed on a weekday.

  • Checks social media

    Using an iPhone to catch up with last updates. Until this point all ok.

  • Checks calendar

    Planning for tomorrow morning and consideration of possible changes.

  • Sets alarms

    Make adjustments and calculations on the app according to schedule. Stress!

  • Alarm rings off

    The same old sound and same volume. Irritation!

  • Snoozes

    Difficulties to see the screen properly.

  • Alarm rings off

    After 10min without option of change.

  • Stops alarm

    Feeling still tired.

  • Continues sleeping

    Late for work!


We decided in the process to create a small survey, in order to get some valuable information and validate our hypothesis on how people use the app and what functions they find useful or not.

From 1 to 10 how would you rate the iOS alarm app?

1 2 3 4 5 6 7 8 9 10


After observations around the data captured, quantitative and qualitative, we formed key insights and ways of making the user experience of waking up in the morning better, while evaluating and identifying the priorities.

Main problems


We wanted to dive into the structure of the iOS alarm and check what pages and actions were truly valuable for the user, which ones were the nice-to-have and which ones were just creating extra steps on a single goal.

Standard screens

Fast prototyping

From the insights of the discovery phase, we started brainstorming ideas for making the alarm app a better and easy to use app. A simple tool to get ideas out and flowing is to put them on paper so that way is easy, fast and fun to share a vision and build on each other's ideas.

Low fidelity prototype

A/B testing

Once we finished some low-fidelity prototypes, we put them on separate workflows so we could test them with different users. We gathered a group of 5 people that covered our user target to test our different proposals. After thorough observation and rate of efficiency we chose one prototype to refine and develop further.


At this stage we started refining our low fidelity prototype, making sure that it had a sense of uniqueness. However, we wanted it to have the same design guidelines that Apple follows. One thing that we put a lot of effort on was details, we wanted to maintain a cohesive and scalable user experience.

Screens collected

The next step...

We put a lot of effort into the small details of our concept to make it unique and as simple as possible. We are planning to continue working on the implementation of the product, so we can validate its performance. Thank you for reading, share and feel free to give me your input!

Alarm clock